After Easter, the sports market often sees a small upsurge. AOYI Company precisely seized this opportunity and successfully carried out the extended Easter promotion.
At the beginning of the event, AOYI publicized through multiple online and offline channels. Online, it released beautiful pictures, texts and videos on social media, showing the features of the integration of rackets and Easter elements, such as racket coatings with iconic Easter patterns, and introduced product performance and discounts. Offline, special display areas were set up in sports goods stores, decorated with Easter – themed decorations to attract customers.
During the event, the discounts greatly stimulated consumers’ desire to buy. Take Ms. Zhang as an example. She was originally interested in pickleball. After seeing AOYI’s Easter – themed discount promotion, she went to a physical store to experience. Due to the comfortable feel of the racket, good hitting feedback and attractive discounts, she decided to buy it on the spot.
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