During Earth Month, AOYI Company successfully carried out the promotion of environmentally – friendly pickleball rackets, setting an example for the combination of sports brands and environmental protection concepts.
In the early stage of the activity, AOYI Company publicized through various channels. Online, a series of popular science articles and promotional videos about environmentally – friendly pickleball rackets were released on social media platforms, introducing in detail the environmental protection features of the products, such as the source of materials, recyclability, and benefits to the environment. Offline, special display areas were set up in major sports stores, and display racks were made of environmentally friendly materials to highlight the green attributes of the products.
During the activity, AOYI launched an attractive discount strategy. Consumer Wang said that he has always been concerned about environmentally – friendly products. After seeing the publicity and discount information of AOYI’s environmentally – friendly pickleball rackets, he decided to try to buy one. After experiencing it, he found that the performance of the racket was no less than that of traditional products, and the concept of environmental protection made him feel that buying this racket was more meaningful.
