Spring has always been the golden period for the sales of sports products. This year, AOYI Company cleverly took advantage of the spring sports craze and successfully carried out the promotion of pickleball rackets, providing an excellent example for the industry.
During the activity preparation stage, AOYI deeply analyzed the spring consumer sports habits and market trends and clarified the promotion focus. Online, a large amount of spring sports – themed content was released on social media platforms, showing the advantages of AOYI pickleball rackets in outdoor scenes, such as product pictures matched with spring scenery, demonstration videos of professional athletes using the rackets in spring, etc., attracting the attention of many potential consumers. At the same time, it cooperated with sports bloggers, inviting them to share their experiences of using AOYI pickleball rackets in spring sports, expanding the brand’s communication scope.
Offline, AOYI held spring pickleball experience activities in major sports venues, parks and other places with high traffic. A product display area was set up on – site, with professional staff explaining the racket features and providing free trial services. During the activity, time – limited discount offers were launched to stimulate consumers’ desire to buy. Consumer Ms. Li said that she originally wanted to try a new sport in spring. She came into contact with AOYI pickleball rackets at the park experience activity. Its good feel and favorable price prompted her to place an order on the spot.
